Mocktails are not a free add-on. They are a real menu category. If you do not cost them by the ounce, they will leak margin fast.
This guide shows a simple pricing method you can apply to every mocktail without guessing.
Quick Summary
- Price mocktails by ingredient ounces, not by glass size
- Garnish and ice are real costs at volume
- NA spirits should be priced as add-ons
- Reprice quarterly when ingredient costs move
Mocktail Pricing Formula
Mocktail price = (Ingredient cost + Garnish + Packaging) / Target pour costExample target pour cost: 20%
What Goes Into the Cost
- Base (juice, tea, soda)
- Sweetener (simple, syrup, honey)
- Acid (citrus, shrubs)
- NA spirit or bitter
- Garnish (citrus wheels, herbs)
- Ice, cup, lid (for to-go)
Example (12 oz Mocktail)
Ingredients
- Citrus base: $0.55
- Syrup: $0.35
- NA spirit: $0.85
- Garnish: $0.20
- Ice + cup + lid: $0.35
Total cost: $2.30
If your target pour cost is 20%:
$2.30 / 0.20 = $11.50Round to $11 or $12 based on your menu strategy.
Margin Leaks to Watch
- Garnish creep (extra herbs and wheels)
- Heavy ice that forces larger drinks
- NA spirit usage without a price bump
- To-go packaging not counted
Market Context
December 2025 BLS CPI data shows food away from home up 4.1% over the year. That pressure shows up in juices, citrus, and packaging, so mocktails should be reviewed on a calendar, not only when profits drop.
Do This Now
- Weigh and record 3 portions of your main ingredient
- Calculate the cost per portion using your supplier invoice
- Set a portion standard and train your team
- Review your current menu price against 28-35% food cost target
- Update your pricing if food cost is above 35%
- Schedule a monthly cost review with your team
Related Guides
KitchenCost tracks every drink recipe and updates mocktail costs as prices move.
If you want a menu that stays profitable, start at KitchenCost.