If you are searching “current Uber Eats merchant fees commission rates 2026,” you need plan-level numbers first, not one average percentage.
This guide gives the U.S. fee table first, then regional and regulatory context so you can model real margin impact.
Last verified: 2026-02-23
At-a-glance (US): Marketplace 20% / 25% / 30% · Pickup 7% (parity verified) / 10% (not verified) · Self-delivery 15% · Webshop 2.5% + $0.29/order · Uber Direct from $7.99/order
Looking for a product review (pros/cons, dashboard features) instead of fee tables? See: Uber Eats for Merchants Review (2026)
Fees vary by country, city, merchant category, contract, and regulation. Always verify in your contract and dashboard.
Quick Summary
- U.S. published Marketplace delivery tiers: 20% (Lite), 25% (Plus), 30% (Premium)
- U.S. Plus and Premium are shown with a first 30 days at 0% marketplace fee intro
- U.S. pickup: 7% with same-price verification, otherwise 10%
- U.S. Self-delivery: 15%
- U.S. self-delivery can show 25% when using Uber’s delivery network for those orders
- U.S. Uber Direct starts at $7.99/order
- U.S. Webshop: 2.5% + $0.29/order
Uber Eats Merchant Fees (US): Plan Table
| Plan (US) | Delivery Orders | Pickup Orders | Notes |
|---|---|---|---|
| Lite | 20% marketplace fee | 7% verified / 10% not verified | Lower commission, basic reach |
| Plus | 25% marketplace fee | 7% verified / 10% not verified | Public page shows first 30 days at 0% intro |
| Premium | 30% marketplace fee | 7% verified / 10% not verified | Public page shows first 30 days at 0% intro |
| Self-delivery | 15% self-delivery fee | 7% verified / 10% not verified | If using Uber’s delivery network for those orders, published pricing can show 25% |
Extra U.S. products:
- Uber Direct: starts from $7.99/order
- Webshop: 2.5% + $0.29/order
Important: Pickup 7% is conditional
The U.S. pricing page footnote is critical:
- 7% pickup fee requires verified parity between in-app pickup pricing and in-store pricing
- If parity is not verified, published pickup fee can be 10%
If your statement shows 10%, audit pricing parity first.
Real Fee Example ($40 order, simplified)
This example excludes tax, tips, promos, refunds, and chargebacks.
| Item | Fee on $40 Order |
|---|---|
| Lite (20%) | $8.00 |
| Plus (25%) | $10.00 |
| Premium (30%) | $12.00 |
| Self-delivery (15%) | $6.00 |
| Pickup 7% (verified) | $2.80 |
| Pickup 10% (not verified) | $4.00 |
| Webshop (2.5% + $0.29) | $1.29 |
Marketplace vs Self-delivery vs Webshop vs Uber Direct
Use this framing:
- Marketplace: best for discovery, highest commission
- Self-delivery: lower platform fee, but you absorb driver operations
- Webshop: lowest headline platform cost, but you own customer acquisition
- Uber Direct: delivery layer without marketplace listing
The cheapest channel on paper is not always cheapest after labor and marketing.
Why rates vary by country
Published non-US pages show different structures.
UK (example page)
- Uber delivery: 30%
- Self-delivery: 13%
- Pickup: 13%
- Activation fee shown: £650 + VAT
Sweden (example page)
- Uber delivery: 30%
- Self-delivery and pickup are shown in the mid-teens (public page currently shows 16%)
- Activation fee shown: 3500 SEK + VAT
Regional pages alone prove why one global percentage is misleading.
Regulation can change fee economics fast (NYC example)
New York City has specific fee rules for third-party delivery services. City guidance describes:
- 15% cap for delivery service fee
- 5% cap for basic non-delivery service fee
- up to 20% enhanced non-delivery service fee if strict conditions are met
- 3% cap for credit-card processing charges
In June 2025, Reuters reported a settlement tied to NYC fee-cap litigation, reinforcing that fee frameworks can change through policy and legal outcomes.
Which plan is usually best?
- Need demand and discovery: start with Marketplace tier testing
- Strong repeat base and own drivers: evaluate Self-delivery economics
- Strong direct traffic and CRM: push Webshop/direct ordering
- Need delivery-only infrastructure without app listing: test Uber Direct
Track net dollars kept per order instead of just order count.
FAQ
Does Uber Eats take 30% commission?
Sometimes, depending on plan and market. In U.S. published pricing, 30% is the Premium tier.
Why is my pickup fee 10%, not 7%?
Check same-price verification status between in-app pickup and in-store pricing. Without verification, the published pickup rate can be 10%.
Is Self-delivery always cheaper?
Not always. Platform fee is lower, but your labor and delivery operations may offset savings.
What’s cheaper: Marketplace, Webshop, or Uber Direct?
Headline fee is usually lowest on Webshop. But Marketplace can outperform if it drives profitable new demand.
Why do fees vary by city and country?
Different regulations, contract terms, taxes, and product packages. UK and Sweden pages show clear differences from U.S. structures.
What should merchants review monthly?
Fee rate by order type, promo spend, refund rate, pickup parity status, and net margin by channel.
Related Guides
- Uber Eats for Merchants Review (2026)
- Uber Eats Delivery Fees (2026)
- DoorDash Fees Breakdown (2025-2026)
- Uber Eats vs DoorDash vs Grubhub Fees (2026)
- US Delivery App Pricing Guide