In-house delivery can be profitable, but only if you price for the real cost per drop.
The biggest mistake is treating delivery as a marketing expense. It is a variable cost.
Quick Summary
- Use the IRS mileage rate as a realistic base for vehicle cost
- Add driver time + packaging + payment fees to find true delivery cost
- Set distance zones and a minimum order to protect margin
- Recalculate every quarter or when fuel and wages move
Start With Mileage (U.S. Baseline)
The IRS standard mileage rate for business use in 2026 is $0.725 per mile. Use this as a conservative baseline for vehicle cost per mile.
Mileage cost = Round-trip miles × $0.725
If a delivery is 3 miles away, your round-trip is about 6 miles:
6 × $0.725 = $4.35
Full Delivery Cost Formula
Delivery cost = (Mileage cost) + (Driver time) + (Packaging) + (Payment fees)
Example:
- Round-trip miles: 6
- Mileage cost: $4.35
- Driver time: 20 minutes × $18/hr = $6.00
- Packaging: $0.50
- Payment fees: $0.40
Total delivery cost = $11.25
If you charge a $3 fee and skip a minimum, you lose money on every order.
Set Fees and Minimums That Work
- Zone 1 (0-2 miles): Lower fee, lower minimum
- Zone 2 (2-4 miles): Higher fee or higher minimum
- Zone 3 (4-6 miles): Only deliver on peak hours or with large minimums
Rule of thumb: Cover 70–90% of delivery cost with fee + minimum. Recover the rest with menu margin.
Operations Tips That Protect Margin
- Batch deliveries during peak windows
- Use a delivery menu with higher-margin items
- Remove low-ticket items from delivery menus
- Add a small packaging line item if customers accept it
Do This Now
- Weigh and record 3 portions of your main ingredient
- Calculate the cost per portion using your supplier invoice
- Set a portion standard and train your team
- Review your current menu price against 28-35% food cost target
- Update your pricing if food cost is above 35%
- Schedule a monthly cost review with your team
Related Guides
- US Delivery App Pricing Guide
- Restaurant Break-Even Sales Calculator
- US Menu Pricing Calculator
- Restaurant Labor Cost Percentage Guide
Want This Done Automatically?
KitchenCost lets you model delivery-only pricing and fees so you never guess.
Start on the KitchenCost landing page.