Food hall volume looks great. Your margin can disappear anyway.
Why? Commission, packaging, and speed constraints. If you price like a regular restaurant, you will undercharge.
This guide shows how to build food hall pricing with commission math and tight margins in mind.
Quick Summary
- Price from net revenue, not sticker price
- Treat packaging as a real ingredient
- Keep the menu tight and repeatable
- Track waste by item, not by day
Why Food Hall Math Is Different
- Commission reduces your real price.
- Packaging cost is higher than a dine-in restaurant.
- Speed drives portion drift.
- Small kitchens amplify waste.
- Volume is bursty, not steady.
The Commission Formula
Use this to protect your net price.
Menu price = Target net price ÷ (1 - commission rate)
Example:
- Target net price: $12.00
- Commission rate: 12%
$12.00 ÷ 0.88 = $13.64 → $13.95 menu price
If you skip this step, you silently discount every order.
Build Cost by Item, Not Category
Do not average costs across a whole menu. The hall punishes low-margin items fast.
Track per item:
- Protein portion cost
- Side portion cost
- Sauces and toppings
- Packaging (box, cup, cutlery)
- Waste rate
Pricing Checklist (Weekly)
- Update commission and kiosk fee rates
- Review top 10 sellers for portion drift
- Reprice any item with +3pt cost swing
- Kill items with high waste + slow sales
Do This Now
- Check your food hall contract—what is the exact commission rate?
- Recalculate your menu prices using the commission formula
- Cost each item separately (protein, side, packaging, waste)
- Identify your top 5 sellers and check for portion drift
- Set a weekly pricing review to catch cost swings early
Related Guides
- US Menu Pricing Calculator
- US Restaurant Portion Control Guide
- US Restaurant Prime Cost Calculator
- Menu Price Review Checklist
- Recipe Costing Guide