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US Burrito Bowl Cost Guide: Price Chicken, Rice, and Add-Ons for Profit

A U.S. burrito bowl cost calculator with ingredient benchmarks, cooked-yield math, and pricing targets for protein, rice, beans, and toppings.

Updated Feb 6, 2026
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Burrito bowls look simple: rice, beans, protein, toppings.

They are not. The bowl is a portion-control business. A 1 oz protein over-portion can erase your margin on a busy day.

This guide is a U.S.-focused burrito bowl cost calculator. It uses public price benchmarks, cooked-yield math, and pricing targets for bowls that actually protect margin.


Quick Summary

  • Calculate cooked cost per ounce, not raw cost
  • Protein and cheese decide 70% of your bowl margin
  • Rice and beans are cheap only if you control the scoop size
  • Add-ons need explicit pricing math (not feelings)

Why Burrito Bowls Lose Money

  1. Protein over-portioning
    • +1 oz on a $1.40 protein adds real dollars per bowl.
  2. Cheese creep
    • The second handful is the profit killer.
  3. Rice and beans are scooped, not weighed
    • This makes your cost unpredictable.
  4. Add-ons are priced like freebies
    • Guac, queso, and extra protein must pay for themselves.
  5. Delivery packaging adds hidden cost
    • Bowls need sturdy containers; they are not cheap.

U.S. Price Benchmarks (Retail, City Average)

Use these as directional benchmarks, then plug in your supplier numbers.

ItemLatest U.S. city averageUnit costWhy it matters
Rice, long grain$1.076/lb (Dec 2025)$0.07/oz (dry)Base volume driver
Beans, dried$1.689/lb (Dec 2025)$0.11/oz (dry)Low-cost filler
Chicken breast, boneless$4.153/lb (Dec 2025)$0.26/oz (raw)Primary protein cost
Cheddar cheese$6.049/lb (Dec 2025)$0.38/ozTopping cost driver
Tomatoes, field grown$1.840/lb (Dec 2025)$0.12/ozFresh topping cost
Lettuce, iceberg$1.987/lb (Nov 2025)$0.12/ozBulk topping, spoilage risk

Cooked Yield Math (Rice + Beans)

Dry rice and beans expand when cooked. If you cost them as dry weight, you will overstate the cost.

Typical yield rule of thumb:

  • 1 lb dry rice → ~2.5 lb cooked
  • 1 lb dry beans → ~2.5 lb cooked

Cooked cost per ounce:

Cooked cost per oz = Dry cost per lb ÷ 40 oz

Examples:

  • Rice: $1.076 ÷ 40 = $0.03/oz cooked
  • Beans: $1.689 ÷ 40 = $0.04/oz cooked

Protein Yield Math (Chicken)

Chicken loses weight when cooked. If you portion by cooked ounces, adjust the cost upward.

Example:

  • Raw chicken cost: $0.26/oz
  • Cooked yield: 75%
Cooked cost per oz = $0.26 ÷ 0.75 = $0.35

If your cooked yield is 70%, your cost per oz is even higher.


Costing Card Example: Chicken Burrito Bowl

Portion assumptions:

  • Rice: 6 oz cooked
  • Beans: 4 oz cooked
  • Chicken: 4 oz cooked
  • Cheese: 1 oz
  • Lettuce: 1 oz
  • Tomato salsa: 1.5 oz
  • Seasonings + lime + oil: $0.20 (example)

Cost Breakdown

ItemPortionUnit CostLine Cost
Rice (cooked)6 oz$0.03/oz$0.18
Beans (cooked)4 oz$0.04/oz$0.16
Chicken (cooked)4 oz$0.35/oz$1.40
Cheddar1 oz$0.38/oz$0.38
Lettuce1 oz$0.12/oz$0.12
Tomatoes1.5 oz$0.12/oz$0.18
Seasoning + lime$0.20
Total bowl cost$2.62

Price Targets

Target Food Cost %Menu Price
28%$9.36
30%$8.73
32%$8.19

If your market cannot support $8–10 bowls, reduce protein ounces before discounting the price.


Alternative Protein Example: Ground Beef

Ground beef is often cheaper per lb than chicken, but cook loss can be higher.

Example:

  • Raw cost: $0.42/oz
  • Cooked yield: 75%
Cooked cost per oz = $0.42 ÷ 0.75 = $0.56

A 4 oz portion becomes $2.24 in beef cost alone. If that is too high, reduce to 3 oz and increase beans or rice.


Add-On Pricing (Guac, Queso, Extra Protein)

Add-ons should follow a strict formula.

Add-on price = Added cost ÷ Target food cost %

Example:

  • Added guac cost: $0.75
  • Target food cost: 30%
$0.75 ÷ 0.30 = $2.50

If you charge $1.50, you are losing margin on every upgrade.


Bowl vs Burrito: Packaging Reality

Burritos use foil and paper. Bowls use rigid containers + lids, which cost more.

If you sell bowls on delivery apps:

  • Track packaging cost per order
  • Add a delivery price or packaging fee if allowed
  • Update delivery pricing quarterly

Portion Control System (Simple and Fast)

  • Use scoop sizes for rice and beans
  • Weigh protein during training and spot checks
  • Pre-portion cheese in cups or bags
  • Set a clear visual standard for lettuce and salsa

The goal is consistency, not speed.


Price Outlook (Why You Must Recheck Costs)

USDA ERS reports food prices rose 2.3% in 2024 and 2.9% in 2025, with 2.0–3.0% forecast for 2026.

Protein prices often move faster than the average. Reprice bowls when protein costs move 5% or more.


Quick Checklist

  • Update protein prices monthly
  • Recalculate cooked yield every quarter
  • Audit cheese and guac portions during rush
  • Track delivery bowl profitability separately
  • Adjust add-on pricing when suppliers change


Want Bowl Costs Updated Automatically?

KitchenCost stores recipes, cooked yields, and portion sizes in one place. Update one ingredient price and every bowl cost updates instantly.

Try KitchenCost.


Sources

Frequently Asked Questions

What is a good food cost for a burrito bowl?

Target 27-32%. A chicken burrito bowl with rice, beans, salsa, and toppings typically costs $3.00-$4.00 to make. At a $10-$13 menu price, that puts you right in range. Steak bowls run higher — watch your protein portions.

How do I control portions on a build-your-own bowl line?

Use standardized spoodles (slotted spoon ladles) for each ingredient. A 4 oz spoodle for rice, 2 oz for beans, 4 oz for protein. Train staff on one level scoop per ingredient. Post portion photos above the line for reference.

Should rice and beans be free or charged separately?

Include one base (rice or rice-and-beans) in the bowl price. Rice costs $0.10-$0.20 per serving and beans $0.15-$0.25 — they're too cheap to nickel-and-dime customers on. Charge for premium bases like cilantro-lime rice only if you position it as an upgrade.

How much does guacamole really cost per serving?

A 2 oz side of guac costs $0.60-$0.90 depending on avocado prices (which swing 30-50% seasonally). Charge $2.00-$2.95 for it. It's one of the best margin add-ons on a bowl menu — customers expect to pay extra and rarely complain.

Try it free — calculate your first recipe cost

Enter your ingredient prices and get recipe costs, margins, and selling prices instantly.