Super Bowl orders feel like easy money. But one bad assumption about wings or delivery timing can erase your margin.
Quick Summary
- Build packs around clear per-person portions (6-8 wings per person)
- Include dip cups, boxes, and sealing labels in cost
- Use delivery window fees for the busiest hours (peak = premium)
- Lock preorder deadlines early and stick to them
This guide gives you a simple way to price party packs before game-day chaos starts.
Why Super Bowl Packs Leak Profit
Common issues:
- Wing yield is guessed, not measured
- Free extra sauce cups are ignored in cost
- Same delivery fee is used for slow and peak windows
- Last-minute add-ons overload the kitchen
Small misses stack fast when order volume spikes.
Simple Pricing Formula
Party pack price = (Food + Packaging + Labor buffer + Delivery risk buffer) / Target food cost %Use a labor buffer on event days. Even 5 to 8% can protect you.
Example: 12-Person Game-Day Pack (Example Numbers)
- Wings and tenders: $34.00
- Dips and sides: $18.00
- Packaging and labels: $7.20
- Labor buffer: $8.00
- Total cost: $67.20
Target food cost: 33%
$67.20 / 0.33 = $203.64Round to $205 or $209 and keep peak delivery fees separate.
Delivery Slot Strategy
Use 2-hour windows and clear fees:
- Early slot (lower demand): base fee
- Kickoff slot (highest demand): premium fee
- Late slot: reduced fee
Customers accept this when it is explained early.
Local Data Check (US)
The National Retail Federation (NRF) tracks annual Super Bowl spending trends. Use those demand signals to set order minimums and delivery caps before the weekend.
Do This Now
- Test your wing yield: cook a batch and measure the edible weight
- Define your party pack sizes (12-person, 20-person, etc.)
- Calculate per-person portions (wings, dips, sides)
- Calculate total pack cost including packaging and labor buffer
- Divide pack cost by 0.33 to find your menu price at 33% food cost
- Set delivery window fees (early = base, peak = +$15-25, late = -$10)
Super Bowl is a volume day, not a guess day. KitchenCost helps you price party packs quickly and protect margin at peak demand.