Kebab shops win on volume and late-night demand. Margins disappear when doner portions and sauce control drift.
This guide shows how to price kebabs, wraps, and chips with reliable profit in the UK.
Quick Summary
- Cost kebabs by cooked yield + portion weight
- Sauces and salad are real costs at volume
- Chips and packaging require a separate price tier
- Track doner, chicken, and mixed boxes as different tiers
Why Kebab Costs Drift
- Doner shave size varies by staff
- Chicken portions creep during rush
- Sauce cups and salad are unmeasured
- Packaging costs are ignored
Core Cost Formula
Kebab cost = Protein + Bread + Salad + Sauce + Packaging
Food cost % = Kebab cost / Menu price
Doner and Chicken Portions
- Set a cooked portion weight for doner
- Chicken is a separate tier, not a swap
- Mixed boxes should be priced at premium tier
Sauce and Salad Control
- Use fixed scoop sizes for salad
- Sauce cups should be a measured portion
- Extra sauce = paid add-on
Chips and Takeaway Boxes
- Chips cost per portion must be fixed
- Boxes, foil, and bags belong in every order cost
- Delivery pricing should include fees and packaging
Checklist
- Cooked yield tracked for doner
- Portion weights fixed for chicken
- Sauce and salad measured
- Packaging cost included
- Price ladder for kebab + chips
Do This Now
- Track your doner raw weight vs cooked yield and cost per kilo
- Set a fixed portion weight for doner and chicken (no eyeballing)
- Use measured scoop sizes for salad and sauce cups (extra sauce = paid add-on)
- Add packaging costs (boxes, foil, bags) to every order
- Build a price ladder for kebab, kebab + chips, and premium tiers
Related guides
- UK menu pricing calculator
- UK menu price review checklist
- Restaurant labor cost percentage guide
- Recipe costing guide