Blog

What Is Prime Cost? The 60% Rule for Restaurant Profitability

Learn how to calculate prime cost with a practical weekly routine, country-aware examples, and clear actions when food plus labor starts eroding margin.

Updated Feb 12, 2026
prime costcost managementlabor costfood costrestaurant management
On this page

Prime cost is the control number most owners skip until margin is already under pressure.

It combines food cost and labor cost, the two expenses that move fastest in day-to-day service. If you track only one of them, your pricing decisions can look correct on paper but fail in cash flow.

This guide gives you a practical way to use prime cost weekly, with examples you can adapt for U.S., UK, Australia, and Canada operations.

Quick Summary

  • Prime cost is the sum of food cost and labor cost.
  • A 60% target is a useful operating benchmark for many concepts, not a universal law.
  • Use loaded labor cost, not headline wage only.
  • Check prime cost weekly and diagnose by cause before changing menu prices.
  • Run country-specific assumptions for payroll and inflation context.

Prime Cost Formula

Use both forms every week:

Prime cost = Food cost + Labor cost
Prime cost % = (Food cost + Labor cost) / Total sales x 100

Example:

  • Weekly sales: $48,000
  • Food cost: $15,200
  • Labor cost (loaded): $13,100
Prime cost % = (15,200 + 13,100) / 48,000 x 100
= 58.96%

At 58.96%, this store is still inside a common control zone. The job now is to keep it stable as supplier and staffing conditions move.

Why Operators Use the 60% Rule

The 60% rule is popular because it leaves room for rent, utilities, marketing, and debt service without forcing emergency price hikes every month.

Use it as a decision trigger:

  • Under target: protect consistency, avoid unnecessary discounting.
  • 2 to 3 points above target: investigate food and labor variances immediately.
  • Persistently above target: redesign recipes, staffing patterns, or price architecture.

Country-Aware Reality Check

Prime cost math is universal, but operating pressure differs by market.

United States

A fast-casual operator in Austin may keep food cost steady but lose margin through overtime and shift mismatch. Weekly labor hour control often matters as much as supplier negotiations.

United Kingdom

A neighborhood cafe in Manchester can see margin compression around wage policy updates and seasonal utility spikes. Recalculate loaded labor assumptions before each menu review cycle.

Australia

A brunch shop in Melbourne may face higher volatility in both labor and input pricing by season. Tracking trend by week, not only monthly P and L, is critical.

Canada

A takeout-heavy store in Toronto can experience regional differences in costs and customer price tolerance. Prime cost should be tracked per store, not by a single national assumption.

Diagnose Before You Cut

When prime cost rises, split the problem first.

Case A: Food Cost Drift

Symptoms:

  • theoretical food cost is stable, actual food cost rises
  • top sellers show portion drift
  • spoilage increases on prep-heavy items

Actions:

  • reweigh top 10 recipes this week
  • update yield assumptions for proteins and produce
  • tighten prep batching on low-turn SKUs

Case B: Labor Cost Drift

Symptoms:

  • labor percentage rises while sales are flat
  • overtime appears on low-volume days
  • prep and service tasks overlap inefficiently

Actions:

  • rebuild schedule by demand blocks, not fixed habits
  • assign one owner to labor variance review
  • convert recurring overtime into planned prep windows

Weekly and Monthly Operating Rhythm

Weekly:

  1. Pull sales, food spend, and loaded labor numbers.
  2. Calculate prime cost percentage.
  3. Flag any variance above target by 2 points.
  4. Assign one operational action with owner and date.

Monthly:

  1. Close inventory-adjusted food cost.
  2. Recompute loaded labor by role.
  3. Review 4-week trend, not single-week noise.
  4. Decide whether operational fixes are enough or menu prices must move.

One Practical Example (Four-Week Turnaround)

A 60-seat casual concept started at 64.2% prime cost:

  • week 1: portion re-standardization on two high-volume entrees
  • week 2: schedule alignment for peak and shoulder hours
  • week 3: prep waste log by station
  • week 4: minor price architecture update on add-ons, not broad base prices

After four weeks, prime cost reached 60.8%. The key was sequence: operations first, menu changes second.

Do This Now

  • Calculate last 4 weeks of prime cost from actuals.
  • Confirm labor is fully loaded (taxes and employer on-costs included).
  • Audit portions on top 10 menu items.
  • Identify one food leak and one labor leak this week.
  • Set your next monthly pricing review date.

FAQ

What is a good prime cost target for most restaurants?

Many operators use 60% as a practical control point, but the right target depends on rent, service model, and concept.

Should labor include payroll taxes and employer on-costs?

Yes. Prime cost is only useful when labor reflects real employer cost, not just headline hourly wages.

How often should I calculate prime cost?

A weekly check catches drift early, and a monthly close confirms trend and root causes.

If prime cost is high, should I raise prices immediately?

Not always. First identify whether the issue is food waste, portion drift, scheduling, or mix. Correct operations before broad price changes.

Country-Specific Calculators

KitchenCost helps you track recipe cost, loaded labor, and price changes in one workflow so prime cost decisions are based on current numbers, not month-old spreadsheets.

Sources (checked on 2026-02-12)

Frequently Asked Questions

What is a good prime cost target for most restaurants?

Many operators use 60% as a practical control point, but the right target depends on rent, service model, and concept.

Should labor include payroll taxes and employer on-costs?

Yes. Prime cost is only useful when labor reflects real employer cost, not just headline hourly wages.

How often should I calculate prime cost?

A weekly check catches drift early, and a monthly close confirms trend and root causes.

If prime cost is high, should I raise prices immediately?

Not always. First identify whether the issue is food waste, portion drift, scheduling, or mix. Correct operations before broad price changes.

Try it free — calculate your first recipe cost

Enter your ingredient prices and get recipe costs, margins, and selling prices instantly.